Refreshing change at Westons Cider

Many family businesses get stuck in a time warp and see branding as an unnecesary expense.  Forward looking businesses recognise the need to evolve with the times and H Weston and Sons Ltd, the family owned cider and perry makers based in Hertfordshire since 1880 have done just that, developing a refreshing new look for their brand.

The striking new appearance is based on a graphical representation of the corner of a traditional hydraulic cider press, similar to the ones used at the Westons Mill up until 1999.  Westons recgonised the need to build on their corporate brand imge and maintain their differentiation.  If only every family business took the same approach to moving with the times…

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